Advanced Analytics Manager – Customer Decisioning & Personalisation
Core
Design, optimize, and scale customer decisioning strategies and Next Best Actions using advanced analytics and AI to drive customer engagement and business outcomes.
Role type
Senior individual contributor advanced analytics manager (customer decisioning)
Builds
Scalable decisioning solutions, Next Best Action strategies, and actionable insights for high-growth ventures.
Domain
Financial services / Customer analytics / AI-enabled decisioning
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Advanced SQL, Python/R, customer decisioning strategy design, campaign analytics, customer segmentation, propensity modelling, experimentation design, predictive modelling, AI-enabled analytics frameworks
Preferred skills
RAG pipelines, agentic architecture, AI decisioning frameworks
Technologies
SQL, Python, R, dashboarding tools, RAG-enabled knowledge retrieval
Responsibilities
Partner with product and marketing teams to define analytical objectives and decisioning opportunities; Analyze customer behavior and campaign performance to identify growth opportunities; Design, test, and optimize Next Best Conversation strategies; Translate ambiguous business problems into measurable problem statements and clear recommendations; Use SQL, Python/R, and dashboarding tools to wrangle data and create decision-ready insights; Maintain focus on compliance, responsible data use, and risk management in decisioning activity.
Seniority
Senior, hands-on IC
