Marketing Manager
Core
Lead brand strategies and integrated marketing plans for the Korea NMD portfolio (SMA and ALS), translating global priorities into locally relevant tactics to drive business growth and improve patient outcomes.
Role type
Management-level Marketing Manager (Brand Owner)
Builds
Brand strategies, integrated customer plans, multi-channel campaigns, HCP engagement programs, and sales training materials.
Domain
Healthcare / Biotechnology / Neurology (SMA and ALS)
Deliverable
product features
Required skills
Strategic planning, market and customer insight generation, tactical execution, financial acumen, performance tracking, new product launch management, lifecycle management, market access understanding, HCP engagement, sales force training, omnichannel campaign management.
Preferred skills
Rare disease experience, neurology/CNS expertise, highly specialized therapeutic area knowledge, new indication launch experience.
Technologies
Microsoft Office applications
Responsibilities
Develop and lead the overall brand strategy and annual Integrated Customer Plan (ICP); Translate regional and global strategic priorities into locally relevant marketing plans; Design, execute, and optimize commercial tactics and HCP engagement programs; Generate market and customer insights through data analysis; Lead product performance tracking and KPI development; Develop financial forecasts and manage the annual marketing budget; Partner with cross-functional teams for integrated execution; Deliver product and campaign training for the sales force; Build relationships with key medical experts and external partners; Plan and execute offline and digital customer engagement activities.
Seniority
Management, hands-on IC
