Assistant Director, Social Media
Core
Strategic leader responsible for the vision, execution, and performance of the university's flagship social media presence, driving data-informed strategies for brand awareness, student recruitment, and reputation management.
Role type
Assistant Director of Social Media
Builds
Institutional social media presence and audience-centric content for a public university
Domain
Higher Education / Digital Marketing
Deliverable
product features
Required skills
Strategic planning, campaign execution, content governance, analytics & KPI definition, multimedia content creation (photo/video), storytelling, social media platform expertise, team leadership
Preferred skills
Bachelor's degree in Communications, Marketing, Journalism, or Digital Media
Technologies
Adobe Creative Suite, Sprout Social, Instagram, TikTok, LinkedIn, X, Facebook, YouTube
Responsibilities
Lead strategic planning and day-to-day management of primary social media channels; Develop and execute integrated social media campaigns; Oversee creation and curation of high-impact content; Define KPIs and use analytics to measure performance and optimize strategy; Oversee daily engagement, audience interaction, and social listening; Manage and mentor student interns, ambassadors, and influencers
Seniority
Mid-Senior, hands-on IC with leadership responsibilities