Director, Social Media and Digital Engagement
Core
Leads UMGC's social media strategy and digital engagement ecosystem to advance the university's mission, visibility, and reputation.
Role type
Director of Social Media and Digital Engagement
Builds
Scalable social media systems, content workflows, and cross-functional collaboration frameworks
Domain
Higher Education / Digital Communications
Deliverable
product features
Required skills
Social media strategy, community engagement, team leadership, digital innovation (AI/AEO/GEO), analytics, stakeholder management
Preferred skills
Higher education experience, public university operations knowledge, cross-functional influence
Technologies
Social media platforms, digital engagement tools, digital signage systems, AI-driven search tools
Responsibilities
Lead global social media strategy aligned with institutional priorities; Develop strategies to amplify student, alumni, and faculty voices; Oversee social media platforms and vendor relationships; Integrate emerging digital best practices into content planning; Provide strategic direction and oversight for the digital engagement team
Seniority
Director, strategic leadership & team management