Director, Product Marketing - Digital Assets
Core
Driving awareness and demand for Early Warning digital asset products through financial institutions, fintech partners, and resellers.
Role type
Director, Product Marketing (B2B)
Builds
Digital asset product marketing strategies, go-to-market plans, and enablement toolkits for financial institutions and partners.
Domain
Financial services / Digital assets / Blockchain / Payments
Deliverable
product features
Required skills
B2B product marketing strategy, partner/channel relationship management, go-to-market planning, marketing budget management, market trend analysis, competitive landscape monitoring, team management
Preferred skills
Payments industry experience, ecosystem-driven product marketing, partner enablement program development
Technologies
Digital assets, blockchain-based systems, emerging payment models
Responsibilities
Lead product marketing strategy for B2B and partner-driven channels; own product marketing positioning and market awareness; develop and update marketing toolkits; manage co-marketing budgets; act as key contact for partner onboarding; monitor market trends and emerging technologies; support product positioning and value proposition development.
Seniority
Director, strategic leadership with hands-on execution