Marketing Manager
Core
Lead marketing strategy and operations to reach, engage, and inspire prospective students for the USC Marshall School of Business graduate programs.
Role type
Marketing Manager (Higher Education)
Builds
Integrated marketing campaigns, brand awareness, and demand generation for graduate programs.
Domain
Higher Education / Marketing
Deliverable
product features
Required skills
Marketing strategy, team leadership, agency management, data analysis, project management, budget management, multi-channel campaign execution, brand stewardship.
Preferred skills
Experience in creative advertising agencies, higher education marketing, staff supervision, AI tool integration, stakeholder influence.
Technologies
AI-enabled tools, digital channels, email, web, social media.
Responsibilities
Develop short- and long-range marketing strategies; supervise and develop assigned staff; manage agency partners and production workflows; plan and execute integrated marketing initiatives; use data and insights to optimize performance; manage marketing budgets and vendors.
Seniority
Mid-Senior level, hands-on IC with team leadership
