Senior Director, Go-to-Market Strategy & Alignment
Core
Senior strategist embedding within program teams to shape integrated go-to-market strategy, align cross-functional teams, and drive execution of marketing and communications plans for educational programs.
Role type
Senior Director, Go-to-Market Strategy & Alignment
Builds
Integrated go-to-market plans, campaign marketing, communications, media, design, and analytics initiatives for AP, BigFuture, and College Readiness Assessments programs.
Domain
Education technology / Higher education admissions
Deliverable
product features
Required skills
Strategic planning, go-to-market leadership, cross-functional alignment, stakeholder influence, data-driven decision making, project management, executive relationship building, ambiguity navigation, multi-initiative management, executive presence
Preferred skills
Experience with AI-driven solutions, emerging technologies
Technologies
AI-driven solutions, digital tools
Responsibilities
Lead development of integrated EaR plans, orchestrate a flexible studio of specialists, drive execution and measurement, serve as single-threaded EaR leader for assigned programs, co-own annual and quarterly planning, identify growth opportunities, lead special initiatives
Seniority
Senior Director, strategic leadership with hands-on orchestration
