Senior Customer Marketing Manager, Adoption & Engagement
Core
Architecting AI-driven customer journey frameworks and executing adoption campaigns to drive product usage and engagement for B2B legal software users.
Role type
Senior Customer Marketing Manager (Adoption & Engagement)
Builds
Systematic customer journey maps, adoption campaigns, and AI-powered engagement operating models
Domain
B2B SaaS / Legal Technology
Deliverable
product features
Required skills
B2B SaaS customer marketing, lifecycle marketing, marketing automation, AI tooling, data analytics, cross-functional collaboration, project management
Preferred skills
Experience with predictive scoring, journey/content automation tools, Salesforce, Hubspot, Pendo, Deeto, Asana
Technologies
Salesforce, Hubspot, Pendo, Deeto, Asana
Responsibilities
Architect behavior-based customer paths with next-best-action logic; Plan and run webinars and content to accelerate feature adoption; Build AI into the customer engagement operating model; Define and track engagement/adoption metrics; Analyze program performance and provide data-driven recommendations
Seniority
Senior, hands-on IC
