Senior Digital Marketing Specialist, Content
Core
Develop and lead performance-driven content strategies to support demand generation, lead capture, and channel optimization for educational technology products.
Role type
Senior Digital Marketing Specialist, Content
Builds
Content articles, ad copy, landing pages, and digital collateral for public-facing marketing applications.
Domain
Education technology / Digital Marketing
Deliverable
product features
Required skills
Content strategy development, SEO and paid media insights integration, content performance optimization, project leadership, data-informed decision-making, educational topic articulation
Preferred skills
Adobe CMS experience, experience with digital performance insights (SEO, PPC, campaign reporting)
Technologies
Adobe CMS
Responsibilities
Collaborate with marketing teams to refine content strategies based on performance insights and audience data; Leverage SEO and paid media insights to inform content topics and messaging; Monitor and optimize on-site content performance metrics; Develop content marketing deliverables including ad copy and landing pages; Write, edit, and proof digital collateral for educators and administrators.
Seniority
Senior, hands-on IC