Senior Director, Subscriptions & Lifecycle Strategy
Core
Own and scale The Hill's subscription business (Hill Insider) from launch, setting strategy to drive subscriber growth, retention, and P&L performance.
Role type
Senior Director, Subscriptions & Lifecycle Strategy
Builds
Hill Insider paid membership product and scalable subscription business across the Nexstar portfolio
Domain
Digital media, political news, subscription growth
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Subscription growth strategy, P&L ownership, lifecycle marketing, pricing strategy, user journey analysis, cross-functional orchestration, MarTech/subscription infrastructure fluency
Preferred skills
Media industry experience, political/news media background
Technologies
CDP, ESP, billing platforms
Responsibilities
Own P&L and subscriber growth targets; Set and track KPIs across acquisition, conversion, engagement, retention, and churn; Drive pricing, packaging, and offer strategy; Develop business cases for new initiatives; Partner with product/editorial on subscription experiences and upsell paths; Own strategic roadmap for lifecycle marketing (onboarding, engagement, churn intervention, renewal, win-back); Translate subscriber behavior into product decisions; Work hands-on with subscription team to review briefs and unblock execution; Manage relationships with engineering, design, and PMO; Align editorial, marketing, revenue, and product around shared goals.
Seniority
Senior Director, hands-on IC with strategic scope