Research Director
Core
Lead audience research initiatives to analyze trends, consumer behavior, and market data, providing actionable insights to drive revenue growth and strategic decision-making for television, digital, and sales operations.
Role type
Research Director
Builds
Actionable insights, research presentations, inventory and performance reports, and proof of performance data for sales and marketing clients.
Domain
Media research, television, and digital advertising
Deliverable
dashboards & analysis
Required skills
Media research analysis, statistical analysis, data interpretation, report writing, presentation skills, campaign data management, digital campaign operations, proficiency in media research software (Nielsen, Kantar, Wide Orbit, Google Ad Manager), Microsoft Office proficiency
Preferred skills
Marketing or Communications background, experience with linear and digital media campaigns
Responsibilities
Oversee and maintain research information from various data sources; compile and distribute ratings facts, trends, and analysis to internal departments; prepare inventory and performance reports for sales managers; gather campaign data for client presentations; manage local digital campaign operations; communicate with corporate digital ad operations to maintain campaign effectiveness.
