Strategic Account Manager
Core
Strategic Account Manager supporting the Sales Team in Digital Sales, Digital Media Strategy, and Digital Execution for WOOD TV's digital products.
Role type
Strategic Account Manager (Digital Sales & Strategy)
Builds
Digital media strategies, campaigns, and revenue for advertisers across OTT, Streaming, Display, Pre-Roll, SEM, Social Media, and YouTube.
Domain
Media & Advertising (Digital)
Required skills
Digital media strategy, SEM, SEO, Social media marketing, Display advertising, Video/OTT, Mobile marketing, Addressable solutions, Email marketing, Data analysis, KPI evaluation, Campaign monitoring, Creative coordination, Order entry, Microsoft Office Suite
Preferred skills
Google Analytics, Wide Orbit, Monarch, ComScore, Nielsen, IAB certification, Google AdWords certification, Automotive digital marketing, Database marketing, Design software
Technologies
Google Analytics, Wide Orbit, Monarch, ComScore, Nielsen, Google AdWords, Microsoft Office Suite
Responsibilities
Generate digital revenue with Sales Management and Account Executives; Develop media strategies for growth based on advertiser goals; Perform in-depth data analysis to deliver actionable insights; Evaluate KPIs and optimize campaign performance; Liaise between sales and production teams for marketing creative; Assist with digital sales process including training, order entry, and reporting.
Seniority
Individual Contributor