Product Marketing, Senior Specialist

Toronto💼 Full-time💰 $85,000–$85,000🗓 2026-08-18 → 2026-09-26

Core

Senior Product Marketing Specialist driving go-to-market planning, storytelling, and execution for Interac's digital payments and identity verification products to support growth in Canada.

Role type

Senior Product Marketing Specialist

Builds

Go-to-market strategies, product narratives, and marketing campaigns for digital payment solutions

Domain

Financial Technology / Payments

Deliverable

product features

Required skills

Go-to-market planning, market research, customer insights, campaign execution, sales enablement, KPI tracking, budget management

Preferred skills

Experience in payments or financial services, B2B and B2C marketing, agency management

Technologies

None explicitly listed

Responsibilities

Craft product narratives and positioning; execute go-to-market plans across paid, earned, and owned channels; coordinate market research and customer insights; develop sales enablement materials; track campaign performance and optimize based on data; manage budget and invoicing

Seniority

Senior, hands-on IC

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About Interac

Interac is also an equal opportunity employer committed to fostering a diverse and inclusive workplace. We believe that innovation thrives when people from different backgrounds, experiences, and perspectives come together. That’s why we are committed to providing fair and equitable employment opportunities for all individuals, without discrimination based on race, color, ancestry, ethnic origin, place of origin, citizenship, creed, sex, sexual orientation, gender identity or expression, age, marital or family status, disability, or any other characteristic protected by applicable law.