Product Marketing, Senior Specialist
Core
Senior Product Marketing Specialist driving storytelling, go-to-market planning, and execution for Interac's digital payments and identity verification products to support growth in Canada.
Role type
Senior Product Marketing Specialist
Builds
Go-to-market strategies, product narratives, sales enablement materials, and marketing campaigns for digital payment solutions
Domain
Financial Technology / Payments
Deliverable
product features
Required skills
Go-to-market planning, market research, customer insights, cross-functional collaboration, sales enablement, campaign execution, budget management, data-driven reporting
Preferred skills
Experience in payments or financial services, B2B and B2C marketing, agency management
Technologies
None explicitly listed
Responsibilities
Craft product narratives and messaging; execute go-to-market plans across paid, earned, and owned channels; coordinate market research and customer insights; develop sales enablement materials; track campaign KPIs and optimize performance; manage marketing budgets and invoicing
Seniority
Senior, hands-on IC
