Integrated Marketing Specialist
Core
Create, implement, and manage marketing plans and campaigns for new shop openings to strengthen brand recognition and loyalty in emerging markets.
Role type
Integrated Marketing Specialist (New Shop Openings)
Builds
Marketing campaigns, grand opening initiatives, and market analysis reports for new locations.
Domain
QSR / Coffee retail / Brand marketing
Deliverable
product features
Required skills
Project management, Data analysis, Budget management, Cross-functional collaboration, Market trend analysis, Strategic planning
Preferred skills
Multi-unit QSR or retail experience
Responsibilities
Develop comprehensive marketing plans for new shops including goals and budgets; Oversee end-to-end execution of new shop campaigns; Collaborate with cross-functional teams on creative, advertising, and media plans; Conduct market and performance analysis to measure ROI and inform strategies; Manage operational trackers and status reports for transparency; Build relationships with field teams and vendor partners.
Seniority
Mid-level, hands-on IC
