Digital Analytics Lead
Core
Drive optimal channel performance through expertise in analytics, testing, and optimization to enhance user experience and marketing acquisition.
Role type
Senior Digital Analytics Lead
Builds
Digital channel performance, user experience optimization, and actionable insights from data analysis.
Domain
Digital Banking / Digital Marketing Analytics
Required skills
Adobe Analytics, Adobe Target, Adobe Tag Manager, JavaScript, CSS, HTML, A/B testing, multivariate testing, data interpretation, website architecture analysis, cross-functional collaboration
Preferred skills
Digital marketing principles, process optimization, training and guidance
Technologies
Adobe Analytics, Adobe Target, Adobe Tag Manager, JavaScript, CSS, HTML
Responsibilities
Gather insights into user behavior and channel performance using advanced analytics tools; Define and implement A/B and multivariate testing initiatives; Collaborate with cross-functional teams to prioritize performance improvement opportunities; Provide training and guidance on analytics and optimization techniques; Manage analytics resources and relationships with digital channels teams.
Seniority
Senior, hands-on IC
