CareerPlan

Area Lead Customer Development and Retention

Bruxelles Avenue Marnix (ING), BEFull-time2026-10-22 → 2026-11-11

Core

Own ING Belgium's end-to-end customer development agenda for Private Individuals, driving strategic direction, execution, and transformation of customer engagement and retention.

Role type

Senior leader (Product Area Lead) for customer development and retention

Builds

Customer development, engagement, retention, and digital sales capabilities for private individuals

Domain

Banking / Financial Services / Customer Growth

Required skills

Strategic planning, transformation leadership, budget management, AI/analytics application, organizational leadership, stakeholder influence, data-driven decision making, risk management, regulatory compliance

Preferred skills

Agile ways of working, storytelling, executive communication

Technologies

AI, analytics, personalization tools

Responsibilities

Own customer development strategy and roadmap, lead transformation initiatives, manage investments and budgets, lead a team of 25+ direct and 10 functional resources, drive innovation through AI and analytics, influence cross-functional decisions, ensure regulatory compliance

Seniority

Senior, hands-on IC with leadership responsibilities