Customer Behavior Analyst
Core
Analyze customer behavior to design and optimize marketing communications across multiple channels, supporting long-term customer relationships.
Role type
Customer Behavior Analyst
Builds
Marketing communication campaigns and customer journey initiatives
Domain
Banking / Customer Analytics / Marketing Automation
Deliverable
product features
Required skills
Analytical thinking, Data interpretation, Business insight extraction, Marketing campaign knowledge, Data analysis, Customer Journey/Experience knowledge, Digital product development interest, Project coordination, Multitasking, Cross-functional collaboration
Preferred skills
Marketing Automation, CRM, Customer Analytics, Campaign Management, Excel, SQL, Power BI, Java
Responsibilities
Design and develop marketing communication scenarios based on data, Translate business needs into low-code communication, Design segmentation logic, Select key attributes for target groups, Ensure communication quality and consistency, Participate in A/B testing, Validate data, Verify campaign logic, Analyze and evaluate campaign effectiveness, Identify optimization opportunities, Improve communication processes, Collaborate on data architecture design, Develop communication tools, Work with IT, marketing, and analytics teams