PAID MEDIA SPECIALIST
Core
Define and execute digital performance strategy across all paid channels to scale marketing engine fast and sustainably.
Role type
Paid Media Specialist
Builds
Digital performance campaigns and growth infrastructure
Domain
Digital Marketing / Performance Marketing
Required skills
Paid media strategy, campaign setup, daily bidding optimization, performance reporting, forecasting, budget pacing, ROI analysis, structured testing roadmap, tracking implementation, agency management, cross-functional alignment
Preferred skills
None stated
Technologies
Google Search Console, GA4, Tealium, Adjust
Responsibilities
Execute paid performance strategy across channels, manage performance reporting and forecasting, design testing roadmaps for creative/audience/bidding, ensure tracking infrastructure, challenge agency partners, collaborate with SEO/content/CRO, work with product/sales/brand stakeholders
Seniority
Mid-level (2+ years experience)