Marketing Expert Investimenti, Trading e Consulenza
Core
Marketing expert to simplify complex investment products (funds, ETFs, trading, robo-advisory) into engaging, modern customer experiences for ING's digital banking platform.
Role type
Senior Marketing Expert (Fintech/Investments)
Builds
Multichannel campaigns, digital content, and go-to-market strategies for investment products and My Money Coach.
Domain
Banking / Fintech / Wealth Management
Deliverable
product features | dashboards & analysis
Required skills
Multichannel campaign design, storytelling, content strategy, A/B testing, cross-functional collaboration, product activation
Preferred skills
Robo-advisory experience, fintech background, consumer brand communication
Technologies
Digital banking platforms, marketing automation tools, analytics platforms
Responsibilities
Ideate and develop multichannel campaigns with a non-bank, modern tone; create content and digital experiences to educate customers on financial markets; design go-to-market strategies for new investment services; optimize conversion funnels using data and insights.
Seniority
Senior, hands-on IC