Sr. Media Specialist | Media & Research Insights @ING Bank
Core
Develop and coordinate integrated media plans across digital and offline channels to drive brand growth and commercial performance for ING Bank.
Role type
Senior Media Specialist (Performance Marketing & Analytics)
Builds
Integrated media campaigns and measurement frameworks for banking customers
Domain
Banking / Performance Marketing
Deliverable
product features
Required skills
Media planning, performance marketing, media analytics, budget tracking, data interpretation, attribution methodologies, channel mix strategy, KPI monitoring, stakeholder collaboration
Preferred skills
Banking/fintech experience, programmatic/display/video knowledge, Adjust/Roivenue exposure, commercial awareness
Technologies
Google Analytics 4, Looker Studio, Power BI, Tableau, Adjust, Roivenue
Responsibilities
Develop integrated media plans, partner with agencies on strategy and budget allocation, monitor campaign performance against KPIs, track media investments and billing, translate data into actionable insights, support measurement frameworks, stay updated on industry trends
Seniority
Senior, hands-on IC