Squad Master/Product owner Private Individuals Onboarding (DBCF)
Core
Lead the end-to-end onboarding experience for private individuals, managing the digital front door, acquisition processes (Member Gets Member, Bank Switch), and conversion optimization for ING's product portfolio.
Role type
Squad Master / Product Owner (Private Individuals Onboarding)
Builds
Mobile-first onboarding journeys, acquisition campaigns, and customer activation flows for banking products (packs, investments, insurance, lending).
Domain
Financial Services / Banking / Digital Onboarding
Deliverable
product features
Required skills
Product strategy, roadmap ownership, stakeholder management, agile delivery, data-driven decision making, change orchestration, risk management, customer experience design.
Preferred skills
Prior experience managing a squad, proven track record in growth and conversion optimization, strong project management capabilities.
Technologies
Customer Data platforms, Behavioral analytics tools, Agile frameworks.
Responsibilities
Shape and evolve onboarding journeys and acquisition processes; drive conversion by monitoring KPIs and prioritizing experiments; own the squad roadmap balancing value, risk, and feasibility; coordinate cross-functional stakeholders (Mobile, UX, KYC, Fraud, Risk); remove delivery obstacles; challenge status quo to strengthen competitive position.
Seniority
Senior, hands-on IC with squad leadership
