Marketing Head Immunology
Core
Lead localization and execution of Therapeutic Area and brand strategy for immunology products, translating international direction into local plans to improve patient outcomes and drive business growth.
Role type
Senior Marketing Head (Therapeutic Area)
Builds
Omnichannel engagement strategies, patient journey solutions, and brand lifecycle plans for immunology products.
Domain
Pharmaceutical / Biotechnology / Immunology
Required skills
Brand strategy, go-to-market modeling, customer segmentation, omnichannel campaign management, market research, P&L management, cross-functional leadership, talent development.
Preferred skills
MBA, Italian language fluency, sales experience.
Technologies
Advanced analytics, AI-enabled solutions, digital marketing platforms.
Responsibilities
Develop and localize brand strategies, shape go-to-market models, lead cross-functional teams, manage marketing investments, execute patient activation programs, and drive commercial performance.
Seniority
Senior, hands-on IC with leadership responsibilities