Marketing Manager
Core
Define product and brand strategy, execute tactical marketing plans, and drive brand growth for pharmaceutical products.
Role type
Brand Manager (Marketing)
Builds
Marketing plans, promotional activities, and brand growth initiatives
Domain
Healthcare / Pharmaceuticals
Deliverable
product features
Required skills
Strategic thinking, analytical capabilities, project management, budget management, stakeholder engagement, market insight generation
Preferred skills
Digital marketing, Product Lifecycle Management (PLM), Product Marketing, Asset Management, Commercial Excellence
Technologies
None stated
Responsibilities
Define product and brand strategy in partnership with local and global teams; Execute and analyze tactical plans to drive brand growth; Lead development of promotional activities; Manage brand budgets and evaluate marketing mix; Generate market and customer insights; Monitor product performance and external environment; Partner with Medical teams to identify key opinion leaders and experts; Identify patient segment needs and disease implications.
