Marketing Manager
Core
Define product and brand strategy, execute tactical plans, and drive brand growth for pharmaceutical products in the Philippines.
Role type
Brand Manager (Marketing)
Builds
Promotional activities, marketing plans, and brand growth initiatives
Domain
Healthcare / Pharmaceuticals
Deliverable
product features
Required skills
Strategic thinking, Analytical capabilities, Project management, Budget management, Market insights generation, Cross-functional collaboration
Preferred skills
Digital Marketing, Product Lifecycle Management (PLM), Product Marketing, Asset Management, Commercial Excellence
Technologies
None stated
Responsibilities
Define product and brand strategy in partnership with local and global teams; Execute, monitor, and analyze tactical plans to drive brand growth; Lead development of promotional activities; Manage brand budgets, forecasts, and expenses; Generate market and customer insights; Monitor product performance and external environment; Partner with Marketing and Medical teams to identify key opinion leaders and experts; Identify needs of different patient segments.
Seniority
Mid-level, hands-on IC
