Associate Director, HCP Marketing Strategy - Neuromuscular Disease
Core
Lead market shaping, branded promotion, and launch readiness initiatives for FSHD (Facioscapulohumeral Dystrophy) to support disease awareness, diagnosis, referral pathways, and treatment readiness across the neuromuscular care continuum.
Role type
Associate Director, HCP Marketing Strategy
Builds
Omnichannel HCP engagement strategies, educational content, launch readiness materials, and congress execution plans for neuromuscular disease treatments.
Domain
Pharmaceutical / Neuromuscular Disease / Rare Disease
Deliverable
product features
Required skills
HCP marketing strategy, launch readiness, KOL engagement, disease-state education, HCP segmentation, behavioral science, omnichannel activation, congress strategy, cross-functional leadership
Preferred skills
MBA, Master of Science, rare disease experience, neuroscience experience, genetic medicine experience
Technologies
CRM, data analytics tools
Responsibilities
Develop integrated HCP marketing strategies grounded in insights and KOL input; lead branded launch readiness initiatives including promotional campaigns and digital engagement; drive HCP disease-state education to increase understanding of FSHD and referral pathways; manage KOL engagement and advisory boards; execute congress strategies; translate clinical and genetic insights into commercial value narratives; define marketing priorities, budgets, and KPIs.
Seniority
Senior, hands-on IC with leadership responsibilities