Brand Manager
Core
Managing pharmaceutical brands across the lifecycle (launch, growth, maturity) by adapting international strategies to the local Russian market for immunology products.
Role type
Brand Manager (Pharmaceuticals)
Builds
Localized brand strategies, omnichannel marketing campaigns, and sales growth for immunology products.
Domain
Pharmaceuticals / Immunology
Deliverable
product features
Required skills
Brand strategy development, omnichannel marketing, budget management, sales forecasting, cross-functional leadership, data-driven decision making, digital/AI tool usage
Preferred skills
Product lifecycle management, commercial excellence, stakeholder engagement, financial acumen
Technologies
DRO, digital/AI tools
Responsibilities
Develop and execute integrated tactical brand plans and omnichannel campaigns; manage brand budgets and sales targets; coordinate omnichannel customer journeys; train medical representatives on messaging and tactics; lead local brand launch strategies and readiness reviews.
Seniority
Mid-to-Senior, hands-on IC
