Brand Manager NS
Core
Translating international and regional therapeutic area strategies into locally relevant brand plans to deliver sustainable growth, market share, and patient impact for assigned pharmaceutical brands.
Role type
Senior Brand Manager (Pharmaceuticals)
Builds
Locally relevant brand strategies, omnichannel marketing campaigns, and patient support programs
Domain
Pharmaceuticals / Healthcare Marketing
Deliverable
product features
Required skills
Brand strategy development, omnichannel campaign execution, customer segmentation, budget management, cross-functional leadership, data-driven decision making, patient activation program design
Preferred skills
Digital and AI-enabled marketing tools, product lifecycle management, asset management
Technologies
Digital marketing platforms, AI-enabled tools
Responsibilities
Own and lead assigned brands across the lifecycle; Design and execute integrated omnichannel campaigns; Partner with and train sales teams on brand messaging; Lead product launch planning and execution; Monitor brand performance and translate insights into optimization actions; Drive patient activation and support programs
Seniority
Senior, hands-on IC
