Marketing Analyst
Core
Develop and implement client and market plans, execute campaigns, and measure engagement effectiveness to support business objectives for financial institutions, merchants, and partners.
Role type
Marketing Analyst
Builds
Marketing plans, campaigns, and dashboards for financial services clients and partners
Domain
Financial services / Payments
Deliverable
dashboards & analysis
Required skills
Marketing plan development, campaign execution, data analysis, consumer insights, budget management, cross-functional collaboration
Preferred skills
Media budget optimization, digital channel strategy, sales presentations, dashboard design
Technologies
Generative AI tools (ChatGPT, Microsoft Copilot)
Responsibilities
Develop comprehensive marketing plans, execute campaigns and programs, utilize data to measure effectiveness, conduct research for strategic planning, identify consumer insights, manage marketing budgets, design performance dashboards
Seniority
Mid-level, hands-on IC