Product Marketing Manager
Core
Drive growth for Visa Consumer App and Benefits portfolios by creating consumer-facing narratives, issuer toolkits, and campaign strategies that increase downloads, MAU, and benefit redemption.
Role type
Product Marketing Manager (Consumer App & Benefits Growth)
Builds
DTC app-acquisition campaigns, issuer-led B2B2C campaigns, and benefit GTM plans
Domain
Payments, Fintech, Consumer Finance
Deliverable
product features
Required skills
Product marketing, Growth marketing, Consumer app marketing, Benefits/Loyalty marketing, Payments/Fintech domain knowledge, Storytelling, Campaign execution, Data-driven decision making, AI tool fluency
Preferred skills
CEMEA payments ecosystem knowledge, Consumer app growth funnel ownership, Benefits marketing experience, DTC/B2B2C toolkit development, Cross-functional matrixed collaboration
Technologies
Microsoft Copilot, ChatGPT, Claude
Responsibilities
Own marketing plan for consumer apps growth; Prioritize CEMEA benefits across five pillars and translate to GTM plans; Build editorial strategy and guidelines for consumer apps; Translate consumer behavior data into campaign decisions; Partner with regional marketing and agencies to localize toolkits; Support product launches with messaging and enablement content
Seniority
Mid-Senior, hands-on IC