Issuing Solutions Growth Marketing Manager
Core
Lead growth marketing for Visa's Value Added Services (banking and issuing solutions) portfolio in North America, driving demand generation, market education, and pipeline growth.
Role type
Senior B2B Growth Marketing Manager (Financial Services)
Builds
Regional VAS Growth Marketing programs, demand generation campaigns, and market education initiatives for Issuing and Risk and Identity Solutions.
Domain
Financial Services / Payments / Banking
Deliverable
product features
Required skills
B2B marketing strategy, go-to-market planning, demand generation, market intelligence, account engagement, content localization, data-driven performance measurement, sales enablement, event management.
Preferred skills
Financial services audience understanding, executive presence, cross-functional partnership, global/regional team collaboration, new product launch experience.
Technologies
Generative AI tools (ChatGPT, Microsoft Copilot)
Responsibilities
Serve as primary marketing commercialization lead for Visa VAS portfolio; Drive regional VAS Growth Marketing programs; Build programs to generate measurable pipeline and drive account engagement; Collaborate with sales, product, and GTM leaders; Translate business priorities into actionable growth marketing plans; Identify market opportunities and deliver sales enablement; Lead execution of industry and Visa-hosted events; Own measurement and reporting of portfolio marketing performance.
Seniority
Senior, hands-on IC