Senior Director, Consumer Payments Marketing
Core
Lead Visa's consumer growth strategy across Affluent, Next Gen, Cross-Border, eCommerce, and New Payment Flows segments in Latin America and the Caribbean (LAC), translating insights into actionable marketing strategies and go-to-market plans.
Role type
Senior Director, Consumer Payments Marketing
Builds
Integrated marketing campaigns, segment-specific brand positioning, and consumer activation strategies for Visa's payment products.
Domain
Financial Services / Payments Technology / Consumer Marketing
Deliverable
product features
Required skills
Consumer segment strategy, cross-functional leadership, integrated marketing planning, brand storytelling, data-driven decision making, team management, go-to-market execution, partnership activation.
Preferred skills
Advanced degree (MBA/Masters), 15+ years of experience, deep knowledge of LAC markets, experience with digital payment innovations.
Technologies
Marketing automation platforms, CRM systems, analytics tools, digital payment platforms.
Responsibilities
Lead consumer growth strategy across multiple segments; partner with product teams to align marketing with business goals; drive integrated planning with media, creative, and sponsorships; oversee Affluent and Cross-Border marketing strategies; build and develop a team of senior managers; shape brand story and visibility for priority segments.
Seniority
Senior Director, strategic leadership with hands-on execution