Visa Pay Marketing Manager
Core
Own Visa Pay DRC awareness and demand generation across ATL, social, community management, and customer education.
Role type
Senior marketing manager (payments)
Builds
Marketing campaigns and localized content for Visa Pay
Domain
Fintech / Payments
Deliverable
product features
Required skills
ATL media planning, social media management, agency management, performance marketing, market insight analysis, cross-functional coordination
Preferred skills
Consumer marketing in fintech, payments, telco, or consumer tech
Technologies
ATL media, social platforms, community management tools
Responsibilities
Translate growth priorities into annual and quarterly marketing plans; manage agencies and ensure brand compliance; build campaign calendars with acquisition and activation teams; track reach, engagement, traffic, and ROI; develop localized content for banks and field teams; feed campaign results into growth planning
Seniority
Senior, hands-on IC
