Manager; Marketing
Core
Execute and optimize B2B marketing programs, demand generation, and campaign operations for a specific sub-region.
Role type
Manager, B2B Marketing
Builds
Scalable marketing initiatives, demand generation programs, and lead management processes.
Domain
Payments technology / B2B Marketing
Deliverable
product features
Required skills
Marketing automation, campaign operations, demand generation, lead management, marketing analytics, event management, project management
Preferred skills
Generative AI tools, large global organization experience
Technologies
Marketing automation platforms, campaign management tools, Generative AI tools (ChatGPT, Microsoft Copilot)
Responsibilities
Serve as regional subject matter expert for marketing automation and campaign operations; Ensure marketing programs are executed efficiently and aligned with best practices; Monitor and optimize campaign operations to improve engagement and conversion rates; Support the evolution and adoption of marketing technologies; Track and report on campaign performance and pipeline contribution.
Seniority
Manager, hands-on IC