Marketing Analyst, Visa Direct Field Marketing (LAC)
Core
Support client adoption and growth of Visa Direct solutions through co-marketing programs, demand generation, and event activations.
Role type
B2B Marketing Analyst (Client Engagement & Growth)
Builds
Co-marketing programs, go-to-market strategies, and client-facing event activations for financial institutions and government entities.
Domain
Fintech / Payments / Financial Services
Deliverable
product features
Required skills
B2B marketing strategy, demand generation, campaign execution, data analysis, client relationship management, event planning, cross-functional collaboration, AI tool utilization, performance tracking
Preferred skills
Payments/fintech domain knowledge, customer lifecycle marketing expertise, Spanish/Portuguese fluency, executive presence, playbook development
Technologies
AI tools, agent-based solutions, data analytics platforms
Responsibilities
Develop and execute co-marketing programs with key clients, support integrated marketing campaigns to accelerate pipeline, plan and deliver client-facing events and executive engagements, analyze program performance to identify growth opportunities, collaborate with Sales and Product teams to align marketing initiatives, translate data insights into actionable recommendations for clients and internal teams
Seniority
Mid-level, hands-on IC