Manager, Visa Direct Field Marketing
Core
Lead high-impact B2B marketing initiatives for Visa Direct's global money movement platform to drive client adoption, usage, and growth across CEMEA markets.
Role type
Manager, Client-Facing B2B Marketing
Builds
Client co-marketing programs, demand generation campaigns, and go-to-market strategies for real-time payment solutions.
Domain
Fintech / Payments / Financial Services
Deliverable
product features
Required skills
B2B marketing strategy, demand generation, campaign execution, client partnership, data-driven insights, CRM management, event activation, go-to-market planning
Preferred skills
Arabic fluency, AI tool application, customer lifecycle marketing, scalable playbook development
Technologies
Microsoft Dynamics, Eloqua, Wrike, Swoogo, AI tools
Responsibilities
Plan and execute B2B lead generation campaigns across multiple channels; manage marketing events and webinars from concept to completion; track leads through the sales funnel and ensure accurate CRM capture; analyze program performance to identify growth opportunities; partner with Sales and Account teams to accelerate pipeline; execute co-marketing programs and support go-to-market launches; engage with clients to provide guidance on marketing best practices; contribute to the development of scalable playbooks and frameworks; ensure brand consistency across all campaigns.
Seniority
Manager, hands-on IC with strategic client engagement
