Senior Marketing Services Manager
Core
Strategic marketing advisor partnering with issuing financial institutions and fintechs in Saudi Arabia to design and execute campaigns driving card acquisition, activation, and loyalty.
Role type
Senior Marketing Services Manager (B2B/B2B2C)
Builds
Multi-channel digital marketing programs and AI-driven campaign strategies for issuer clients
Domain
Financial Services / Payments / Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, Martech platforms, Generative AI & LLMs, Campaign analytics, Audience segmentation, B2B client engagement, KSA market expertise
Preferred skills
Financial services industry experience, GCC/Middle East market knowledge, Visa platform familiarity, Digital transformation leadership
Technologies
LLMs, Generative AI tools, Programmatic advertising platforms, Marketing automation systems, Data analytics frameworks
Responsibilities
Translate issuer business objectives into effective campaign strategies, Lead design and execution of multi-channel digital campaigns, Leverage AI/ML for workflow efficiency and campaign optimization, Present marketing technology solutions to senior client stakeholders, Develop culturally relevant campaigns for Saudi consumers, Navigate KSA regulatory environment (SAMA guidelines)
Seniority
Senior, hands-on IC with strategic advisory scope