Lead Product Marketing Engineer
Core
Bridge engineering and marketing for Renishaw's optical encoder product lines, developing strategies that highlight technical strengths and commercial value for laser encoder offerings.
Role type
Lead Product Marketing Engineer (Optical Encoders)
Builds
Product positioning, messaging, value propositions, presentations, case studies, and product demos for the semiconductor and precision engineering markets.
Domain
Industrial metrology, precision engineering, semiconductor manufacturing
Deliverable
product features
Required skills
Product marketing strategy, market research, competitor analysis, go-to-market planning, technical sales enablement, stakeholder engagement, industry event representation, complex technical concept translation
Preferred skills
Laser or optical encoder technology expertise, regulatory compliance knowledge, product lifecycle management, new product development experience
Technologies
Optical encoders, laser encoders
Responsibilities
Collaborate with engineering to understand technical specifications; Develop product positioning and messaging for target industries; Conduct market research and competitor analysis; Create presentations and support sales training; Coordinate product launches; Represent the company at industry events.
Seniority
Senior, hands-on IC