Integrated Marketing Manager
Core
Own strategic development, planning, and execution of integrated marketing initiatives for Milwaukee Canada, serving as the central coordination point across Marketing, Product, Sales, and Operations.
Role type
Integrated Marketing Manager
Builds
Integrated 360° marketing plans, campaign stories, and strategic vision for consumer-led campaigns.
Domain
Power tools and accessories (B2C/B2B)
Deliverable
product features
Required skills
Strategic planning, cross-functional alignment, project management, stakeholder accountability, campaign execution, performance tracking, annual planning
Preferred skills
Agency partner management, complex project management
Technologies
Microsoft Office 365 (Excel, PowerPoint, Teams), project management tools
Responsibilities
Own and manage the Focus Calendar; develop campaign stories and strategic direction; lead development of integrated marketing plans; prioritize marketing requests; facilitate stakeholder meetings; coordinate campaign assets and resources; monitor campaign progress and resolve challenges; track performance and provide insights.
Seniority
Mid-level, hands-on IC