Data Analyst | Customer Journey & Attribution
Core
Design and maintain multi-touch attribution models to quantify the impact of digital touchpoints and human interventions on customer retention and revenue growth.
Role type
Senior hands-on IC Data Analytics Manager (Customer Success & Attribution)
Builds
Data pipelines connecting digital engagement metrics with Gainsight CTA outcomes and CRM lifecycle stages
Domain
SaaS Customer Success, Attribution Modeling, Revenue Operations
Deliverable
production ML models
Required skills
Multi-touch attribution modeling, SQL, Python or R, Tableau or Looker, Gainsight, Salesforce or HubSpot, Identity resolution, Data cleaning and transformation
Preferred skills
AI tool integration (Claude, ChatGPT, Copilot), Full-funnel SaaS economics (TTV, NRR, expansion revenue), Cross-system integration
Technologies
Snowflake, BigQuery, Redshift, Tableau, Looker, Power BI, Gainsight, Salesforce, HubSpot, SQL, Python, R, Claude
Responsibilities
Design and iterate multi-touch attribution models; Establish data pipelines for hybrid touchpoint tracking; Build dashboards for campaign performance and attribution splits; Analyze journey bottlenecks and conversion velocity; Clean and transform data from disparate sources; Provide data-backed recommendations for intervention thresholds and targeting rules
Seniority
Senior, hands-on IC