Director, Event Marketing
Core
Owns Mimecast's global event presence, managing cybersecurity trade show campaigns and the global customer event series (Mimecast Elevate) to drive business growth.
Role type
Senior individual contributor Director, Event Marketing
Builds
Global cybersecurity trade show activations and multi-city customer conference series
Domain
Cybersecurity / B2B Technology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Event strategy and management, P&L accountability, cybersecurity conference landscape knowledge, multi-geography program management, executive presence, pipeline and ARR influence, event technology platform ownership, global budget management
Preferred skills
Experience with Cvent or Splash platforms, Salesforce pipeline attribution, agency partner management
Technologies
Cvent, Splash, Salesforce
Responsibilities
Develop sponsorship strategy and lead cross-functional activation for major cybersecurity trade shows; Lead end-to-end production for global customer event series; Own event technology stack and measurement framework; Partner with Sales and Field Marketing to connect event investment to business outcomes
Seniority
Director, Senior Individual Contributor