Senior Marketing Specialist Cardiovascular (TICA)
Core
Drive downstream marketing strategy and therapy development for cardiovascular therapies (cath lab, interventional cardiology, cardiovascular surgery) across Turkiye, Iran, and Central Asia.
Role type
Senior Marketing Specialist (Global Matrix)
Builds
Therapy-focused marketing strategies, market activation plans, and value-based marketing propositions for cardiovascular medical technologies.
Domain
Healthcare Technology / Cardiovascular Medicine
Deliverable
product features
Required skills
Cardiovascular therapy knowledge, HCP and KOL engagement, market activation, value-based marketing, cross-functional partnership, data-driven strategy optimization, product launch execution
Preferred skills
Advanced degree, experience in multinational matrix organizations
Technologies
None stated
Responsibilities
Lead therapy-focused marketing strategy development and execution; Drive market activation and demand generation via HCP engagement and KOL partnerships; Shape value-based marketing strategies using clinical and economic evidence; Enable field teams with insights and tools; Lead product launches and adoption acceleration; Partner cross-functionally to drive business outcomes; Track and optimize marketing impact using data-driven insights
Seniority
Senior, hands-on IC