Principal Integrated Marketing Specialist
Core
Lead strategic direction, planning, and execution of upstream marketing activities for the Stapling portfolio and Thoracic specialty, shaping long-term portfolio vision and driving customer-focused innovation.
Role type
Principal Integrated Marketing Specialist (Healthcare)
Builds
Integrated marketing programs, sales and marketing materials, campaigns, and content for healthcare professionals.
Domain
Healthcare / Medical Devices
Deliverable
product features
Required skills
Portfolio strategy, product launch management, pricing strategy, omni-channel marketing, KOL engagement, market data analysis, stakeholder management, strategic planning, analytical thinking, value proposition development
Preferred skills
Master's degree or MBA, experience in large-scale healthcare strategic initiatives, navigating matrix organizations
Technologies
None explicitly stated
Responsibilities
Develop enterprise-wide integrated marketing programs; Create business cases, strategies, and budgets; Lead sponsorship and partnership strategies; Oversee creation of content; Utilize omni-channel marketing models; Develop reputational KPIs and listening tools; Leverage insights to build new strategies; Build and maintain stakeholder contact programs
Seniority
Principal, strategy & mentorship
