Upstream Marketing Manager, Upper Extremities, APAC
Core
Lead upstream marketing strategy for the Shoulder Arthroplasty portfolio and enabling technologies across APAC, translating market insights and Voice of Customer (VOC) into long-term portfolio strategies and commercialization plans.
Role type
Senior strategy-level upstream marketing manager (medical devices)
Builds
Long-term portfolio roadmaps, commercialization plans, and annual marketing strategies for the Upper Extremities portfolio
Domain
Medical devices / Orthopedics / Shoulder Arthroplasty
Deliverable
product features
Required skills
Market analysis, competitive intelligence, Voice of Customer (VOC) management, portfolio roadmap development, new product development (NPD), commercialization planning, business development, stakeholder management
Preferred skills
MBA or Master's in Biomedical Sciences, Orthopedics experience (Shoulder Arthroplasty), global/multi-country portfolio management, APAC regional experience, commercialization and product lifecycle management
Technologies
None stated
Responsibilities
Develop market intelligence and competitive analysis; Lead VOC initiatives with surgeons and KOLs; Develop long-term portfolio roadmaps (3-, 5-, and 10-year horizons); Lead pre-commercialization planning for new product introductions; Drive portfolio lifecycle management; Identify business development and M&A opportunities; Act as liaison between APAC markets and global T&E division; Develop the APAC annual marketing plan
Seniority
Senior, hands-on IC with strategic influence