Marketing Director, PCIG
Core
Global Franchise Marketing Director for PCIG (intravascular imaging) within the Interventional Cardiology division, responsible for upstream/downstream marketing, product roadmap, and long-term portfolio strategy.
Role type
Senior leadership marketing director (global franchise)
Builds
Global marketing strategy, product roadmap, and commercial plans for PCIG franchise
Domain
Healthcare / Medical Devices / Interventional Cardiology
Deliverable
product features
Required skills
Global marketing strategy, portfolio management, business development, cross-functional leadership, market analysis, strategic planning, team building, commercial planning
Preferred skills
Thought leadership, key opinion leader relationships, inorganic growth evaluation, change management
Technologies
None stated
Responsibilities
Lead global marketing and franchise leadership team; Develop multi-year integrated commercial plans; Act as global thought leader and ambassador; Build and develop high-performing global marketing team; Identify emerging market opportunities; Collaborate on inorganic growth opportunities; Translate market trends into strategic recommendations; Coordinate cross-regional strategies; Champion customer voice for lifecycle management; Partner with Sales to optimize pricing and commercial effectiveness; Remove organizational barriers and drive decision-making; Foster relationships with key physicians and partners.