Product Marketing Manager
Core
Develop and implement marketing programs for da Vinci robotic surgery systems, instruments, accessories, and training technologies to maximize value and sales in the Japanese market.
Role type
Product Marketing Manager (Medical Devices)
Builds
Marketing programs, launch plans, sales support materials, and training initiatives for da Vinci surgical systems.
Domain
Healthcare / Robotic Surgery / Medical Devices
Deliverable
product features
Required skills
New product launch planning, product lifecycle management, market research and analysis, pricing strategy, sales forecasting, clinical evaluation coordination, sales force training, cross-functional collaboration, localized marketing strategy
Preferred skills
Surgical and/or OR experience, experience with medical device industry
Technologies
da Vinci systems, Instruments, accessories, Simulator, digital solutions
Responsibilities
Plan and execute new product launches and manage product end-of-life strategies; Conduct market research and develop localized product positioning and value propositions; Support sales organization with training, tools, and field visit coordination; Monitor post-launch sales trends and gather customer feedback.
Seniority
Mid-Senior, hands-on IC