Program Manager
Core
Develop and execute advertising and marketing plans targeting patients and healthcare professionals to grow the Stryker brand.
Role type
Program Manager (Marketing)
Builds
Marketing initiatives, communication activities, and consumer campaigns for medical devices.
Domain
Healthcare / Medical Devices
Deliverable
product features
Required skills
Project management, budgeting, market research, strategic communications, data analysis, stakeholder management, team training, ROI measurement, cross-functional collaboration.
Preferred skills
Experience with field sales management, consulting surgeons, and regional sales/marketing activities.
Technologies
None explicitly stated.
Responsibilities
Partner with management to develop and execute marketing initiatives; establish production timelines and budgets; monitor projects for on-time, on-target delivery within legal/regulatory compliance; research and analyze market data and customer feedback; collaborate with field sales and consulting surgeons to validate marketing strategies; represent the team at regional sales/marketing activities; train sales organization on marketing initiatives; support high-impact product launches; develop metrics to demonstrate ROI; communicate program results to senior leadership; develop, test, and implement consumer campaigns; manage internal and external creative, activation, fulfillment, and call center resources.
Seniority
Mid-level to Senior, hands-on IC.