Product Manager, Hip & Field Marketing
Core
Develop and execute field marketing strategies for orthopedic products, managing customer relationships, competitive analysis, and sales enablement to drive product portfolio growth.
Role type
Product Manager (Field Marketing)
Builds
Marketing strategies, sales tools, communication plans, and strategic documents for orthopedic product portfolios.
Domain
Medical Devices / Orthopedics
Deliverable
product features
Required skills
Competitive analysis, customer segmentation, strategic planning, KPI tracking, clinical knowledge application, financial modeling, sales enablement strategy, market trend synthesis, pricing analysis, project management.
Preferred skills
MBA, medical device industry experience, advanced presentation skills, complex interdivisional procedure navigation.
Technologies
Microsoft Office (Excel, Word, PowerPoint)
Responsibilities
Analyze customer groups and needs; track and report results/KPIs to leadership; develop key strategy documents (strategic plan, annual marketing plan, product launch plans); create marketing strategies to enhance customer-product relationships; propose objectives for generating clinical evidence; tie business goals to overall company goals; develop new sales tools and communication plans; apply clinical and technical knowledge to educate stakeholders; work with sales training to set sales training strategy; analyze customer satisfaction trends; provide marketing intelligence inputs.
Seniority
Mid-level, hands-on IC