Senior Marketing Manager
Core
Provide strategic commercial leadership for new and complex prescription medicines from pre-launch through launch and in-market growth, translating science and market insight into UK strategy and executable plans.
Role type
Senior Marketing Manager (Pharmaceuticals)
Builds
UK commercial strategy, launch roadmaps, omnichannel marketing plans, and business cases for prescription assets.
Domain
Healthcare / Pharmaceuticals / UK NHS market
Deliverable
product features
Required skills
Strategic brand leadership, pre-launch and launch planning, cross-functional team leadership, UK NHS and market access expertise, competitive intelligence, forecasting and business cases, omnichannel marketing, stakeholder engagement (KOLs, HCPs, NHS), regulatory compliance (ABPI Code), performance analytics.
Preferred skills
Experience with complex or innovative assets, ABPI qualification.
Technologies
Digital technology, approved AI tools, analytics platforms.
Responsibilities
Own UK commercial strategy and long-term brand plan; Lead end-to-end pre-launch and launch planning; Develop disease area and patient journey understanding; Partner with Medical and Market Access on evidence and access requirements; Own competitive strategy and response plans; Manage A&P investment and resource prioritization; Build relationships with KOLs, HCPs, and NHS stakeholders; Ensure compliance with UK medicines legislation; Define launch KPIs and drive optimization using data and analytics.
Seniority
Senior, hands-on IC with P&L accountability.
