CV Marketing Manager
Core
Maximize sales and profit potential of the CV (Cardiovascular) portfolio through strategic product lifecycle management, long-term business planning, and effective leadership of the marketing team.
Role type
Senior Marketing Manager (Portfolio Strategy)
Builds
Cardiovascular medicine portfolio strategies and brand marketing plans
Domain
Healthcare / Pharmaceuticals / Cardiovascular
Deliverable
product features
Required skills
Strategic thinking, Market analytics, Product lifecycle management, Budget management, Team leadership, New product launch experience
Preferred skills
Innovation culture, Change agility
Technologies
None stated
Responsibilities
Lead development of marketing plans and strategic objectives; Guide identification of lifecycle opportunities (new indications, formulations, segments, pricing); Manage and lead brand marketing plan development; Ensure effective implementation of brand strategies; Manage product/therapeutic area/budgets; Develop goals and manage performance of assigned marketing personnel; Support recruitment and talent retention.
Seniority
Senior, hands-on IC with team leadership
