Senior Manager, Digital Product Marketing
Core
Senior Manager driving digital product marketing strategy and MarTech implementation for a premium sports streaming platform (FOX One) to enhance fan experience and campaign efficiency.
Role type
Senior Manager, Digital Product Marketing (MarTech)
Builds
FOX One premium sports streaming platform
Domain
Sports media, Streaming, Direct-to-Consumer (DTC)
Required skills
Digital product marketing, MarTech strategy, Customer lifecycle management, Project management (JIRA), Agile methodologies, Deep linking (Universal Links, AppsFlyer, OneLink), MarTech platform configuration (Braze, Salesforce, Marketing Cloud), Mobile platforms (Localytics, Airship, Salesforce Mobile Studio), Business case development, Cross-functional alignment, Process documentation, SLA monitoring
Preferred skills
Sports media industry experience, Streaming platform experience, DTC content experience, Sports fan community management
Technologies
JIRA, Braze, Salesforce, Marketing Cloud, Localytics, Airship, Salesforce Mobile Studio, AppsFlyer, OneLink
Responsibilities
Develop and maintain marketing roadmaps for live and on-demand sports content; Manage digital channels (email, SMS, push, web, in-app); Design customer lifecycle strategies (acquisition, retention, reactivation); Create business cases for new capabilities; Align multifunctional teams; Implement improvements and mitigate risks; Coordinate launches; Define processes and perform business acceptance testing; Monitor MarTech platform stability; Act as liaison for marketing operations issues; Maintain system capability documentation; Develop and manage performance scorecards.
Seniority
Senior, hands-on IC with management responsibilities
