Senior Director, Patient & Consumer Marketing (Neuro)
Core
Lead cross-portfolio consumer marketing initiatives for the Neurology Commercial Business Unit, focusing on rare disease patient and caregiver engagement, brand growth, and access strategies.
Role type
Senior Director, Consumer/Patient Marketing
Builds
Patient-oriented programs, disease education materials, patient support tools, and ambassador programs for rare disease portfolio assets.
Domain
Biopharmaceuticals / Neurology / Rare Diseases
Deliverable
product features
Required skills
Omnichannel consumer marketing strategy, rare disease market expertise, patient advocacy program management, reimbursement analysis, data analytics, budget management, cross-functional leadership
Preferred skills
Neurology experience, MBA/PhD/MD, new product launch experience
Technologies
Digital marketing platforms, patient support tools, brand website management
Responsibilities
Develop and execute consumer marketing strategies for rare disease assets; build business cases for patient programs; manage Patient Ambassador Program recruitment and mentorship; analyze reimbursement trends and access barriers; utilize data analytics to tailor patient engagement strategies; partner with Patient Advocacy and Corporate Communications; manage marketing budgets and KPIs.
Seniority
Senior Director, strategic leadership & cross-functional alignment
